The Dawn of a Revolution in the Supply of Luxury Goods

The Bridge in The Vision of The Future

September 3, 2023
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Corporate & Social
Vision 2030, formed 7 years ago, set a unique transformative blueprint that is currently in the process of revolutionising the social, economic and environmental life of the kingdom and opening Saudi Arabia up to the world.

This grand initiative of progress has given life to hundreds of projects, some of which directly linked to the Vision and others that follow in its footsteps, contributing to the splendid expansion of the Kingdom of Saudi Arabia. As The Bridge is one such project, tracing the course chartered by ‏His Royal Highness Prince Mohammed bin Salman, we are honoured to have the chance to reflect upon some of the greatest developments that have been achieved under the Vision to the Future.

NEOM — The New Economic Zone.

Perhaps one of the most ambitious projects of the century, encapsulating the core meaning and values of this blueprint of progress, is the magnificent economic zone—NEOM. This initiative whose name literally translates to "New Future'' is set to create a series of hubs that house everything from tourism and luxury relaxation to a city facilitating 100% sustainable living along with a technological and business innovation zone with scale and scope rivalling that of Silicon Valley.

Along with its direct contribution to the development of the kingdom, NEOM has also opened the gate to countless partners with shared goals. Each of the subordinates to this grandiose venture has a unique piece of the puzzle that slots neatly within the framework of the future laid out in the Vision. Together with their partners, the visionaries standing behind NEOM drive talent development, contribute to ocean exploration and take a step towards making the economic area a global centre of sports.

Saudi Green Initiative A Greener Planet

A project working primarily in service of the sustainability objectives of Vision 2030.

Through its efforts, this programme strives to enable the region to help protect the planet and contribute to achieving global sustainability targets. To do this, an ambitious road map has been charted which includes plans to reduce carbon emission by more than 10% of the current planet levels and plant more than 50 billion trees across the Middle East.

To achieve these ambitions, Saudi Arabia has established Green Initiative Foundation—a non-profit whose main objective is to support the country in the development and implementation of the Middle East Green Initiative and the Saudi Green Initiative. All of these undertakings position the kingdom as a world player of high influence to global innovation, development and growth. At present, countless international organisations have taken notice of the developments happening on Saudi territory and few have stayed silent; most have taken this opportunity to invest in the Vision and further the reach of humanity towards the future.

Red Sea Global The Luxury Resorts

An ultra-modern version of the classic relaxation getaway, sustained entirely on renewable energy, with a central focus on health, wellness, relaxation and indulgence into the luxurious.

Another venture of high significance for the region and the world is Red Sea Global. This organisation, owned entirely by the Public Investment Fund of Saudi Arabia, operates two luxury tourist destinations that contribute to and build upon the splendour of the kingdom. Both The Red Sea project and Amaala aim to run entirely on renewable energy sources and provide a true experience of opulence and relaxation to their local and global visitors.

Amaala's focus is placed on luxury health, wellness and sport. As part of its offer of opulence, the mountain and sea retreat location will be equipped with a multitude of facilities for recreation, a world-class yacht club, sports performance academy and active sports club facilities including equestrian, polo, camel racing, falconry, golf and tennis. Meanwhile The Red Sea project has its sights on capturing breath-taking views, stunning experiences and hidden treasures of the land for the amusement and delight of its refined guests.

Red Sea Global reveals own luxury resort brand

Just like all other projects that support the Vision of the Future, Red Sea Global is going to be 100% sustainable, bring talent from over the planet together to an exquisite destination and turn the Kingdom of Saudi Arabia into a gathering point for the world's most esteemed innovators, artists, scientists and lovers of life. These objectives reflect a set of values that are represented in everything that Saudi Arabia is currently building. In order to advance the kingdom's aims The Bridge holds itself to an ambitious complementary set of criteria: Quality that surpasses perfection, Sustainability for a new green, fair and healthy world, Luxury for the most affluent individuals to enjoy, Reliability to build true trust and Security to assure safety and peace of mind.

Just like all other projects that support the Vision of the Future, Red Sea Global is going to be 100% sustainable.

The Bridge in Vision 2030

At the very beginning of this chain is precisely where we find ourselves in this revolutionary movement. Any extraordinary endeavour of such scale and magnitude requires an equally extraordinary base of products that is able to encompass all shades of splendour. As an innovator and visionary in the supply of luxury goods whose system reflects the future of procurement, The Bridge is one of the few organisations suitable to provide these projects with the exact goods they require.

Today, in the lineup of ventures, NGOs, initiatives and architectural marvels that are all hosted by Vision 2030, many national and international companies have also made Saudi Arabia's progress a priority of theirs. This magnificent movement has solidified the kingdom's place in the world as a heart of development and a conduit for innovation. Each new company and each novel project added to this network do their part to support the supply chain of excellence pioneered by HRH Prince Mohammed bin Salman.

Hence why, we have chosen Riyadh, the cultural and technological epicentre of the kingdom, for the headquarters of our organisation. From this world city, we operate our spacious warehouse and coordinate our logistics partners as we build the Bridge to the Future. This grandiose venture of ours has only one goal—to Supply the Impossible to a world of change that appears just as unattainable but is nevertheless happening right before our very eyes.

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