Experience Piemonte: Performing Uniqueness

In November of 2024, The Bridge had the honour to participate in the prestigious Experience Piemonte: Performing Uniqueness event at La Venaria Reale. Represented by our Chief Operations Officer, Minja Smitran, we had the privilege of exploring and supporting Piemonte’s remarkable contributions to the world of high-end craftsmanship, innovation, and creativity.

A Region Synonymous with Luxury

Known for its world-class artisanry and heritage, the Piemonte region unveiled its finest at this exclusive gathering of over 110 international operators from across the globe. For The Bridge, this was an opportunity to further connect with the heart of Italian luxury. From bespoke furniture and exquisite fashion to culinary masterpieces, rare textiles, and cutting-edge hypercars, every element on display showed a different side of Piemonte’s unmatched elegance and tireless pursuit of perfection.

A Stage for International Growth

At the heart of Experience Piemonte was its series of thought-provoking conferences and roundtables. Minja Smitran, representing The Bridge, had the honour of contributing to the discussion at the roundtable titled Redesigning Luxury: Opportunities and Perspectives from International Markets. This discussion focused on, amongst other global topics, why it is wise for international brands to set up operations in the Kingdom of Saudi Arabia.

There, alongside other industry leaders, Minja shared insights into evolving market demands and the growing appetite for bespoke luxury evermore prevalent in the Kingdom of Saudi Arabia. This dynamic dialogue offered valuable perspectives on the future of luxury, highlighting the need for brands to embrace personalization, sustainability, and innovative storytelling.

A Perspective of the Future

Experience Piemonte was not just an event; it was an affirmation of the boundless possibilities of Italian craftsmanship. For every sophisticated connoisseur in the Kingdom of Saudi Arabia, this is a world worthy of exploration, and it is our commitment as The Bridge to deliver the unparalleled luxuries of Piemonte into the hands of each of our clients. Whether it’s acquiring a bespoke hypercar, investing in timeless pieces of fashion or jewellery, or indulging in the finest cuisine, Piemonte offers a gateway to the extraordinary and we are here to guide your journey.